Ethics made accessible: Redesigning Globethics’ digital platform
Ethics made accessible: Redesigning Globethics’ digital platform
70%
150%
Setting the scene
Globethics is a global foundation championing ethical leadership, engaging audiences from university students to world leaders. But their website wasn’t keeping pace. With content scattered and hard to navigate, both users and staff struggled to find what they needed. They needed a site that was clear, intuitive, and inspiring for everyone.
The challenge
Globethics does a lot; events, conferences, courses, publications, consulting, and policy guidance. The challenge was how do you create a single platform that speaks effectively to such a diverse audience?
The old site was slow, confusing, and difficult to maintain. Large drop-down menus buried key content, security vulnerabilities lingered, and internal teams spent more time wrestling with the system than sharing knowledge.
We had to build a site that guides users effortlessly, highlights Globethics’ mission, and gives staff a flexible, easy-to-manage platform.
SystemSeed helped transform our online presence with a beautifully designed new website optimised for user experience.
The solution
We started with deep discovery with stakeholder interviews, research, and a week-long workshop with stakeholders responsible for each user group. Together, we mapped the user journeys, pinpointed priorities, and redesigned navigation to make every visit intuitive.
We then translated Globethics’ global strategy into a site that clearly communicated its focus areas and invited communities to engage in their areas of expertise.
On the technical side, Drupal became our backbone for its security, flexibility, and performance. Seamless Single Sign-On (SSO) allowed users to register for events, enrol in courses, and purchase publications, all without leaving a cohesive platform experience.
The outcomes
The new site is clean, fast, and user-friendly. Audiences can find what they need in seconds, and staff can manage content easily. Globethics now has a digital platform that matches the scale and impact of their global mission.
The results speak for themselves, with over a 60% increase in engagement across important areas of the site…
- 70% increase in event views
- 150% increase in time spent on site resources
SystemSeed have been a constant source of support from the very beginning of our working relationship, and are always quick to reply to any queries. We’re very happy.
