Human-centred product design

A man and a woman sit at a wooden table with laptops. The image is mostly grayscale, except for a few abstract, colored shapes around the edges. A dark green circle is in the upper left, a purple and white abstract shape is in the upper right, and a neon yellow tear-drop shape is in the lower right. The man on the left has a beard and is looking down at his laptop, typing. The woman on the right has curly hair and is looking towards the man, talking with her hand near her mouth. Both are wearing t-shirts.

Human-centred product design

Design sits at the core of each SystemSeed project. To ensure our solutions solve real-world problems, our design and development teams work as a single, cohesive unit.

Providing value for end users and business stakeholders

Whether you’re a global enterprise or a fast-moving startup, we deliver designs that serve both your users and your bottom line. SystemSeed is a safe pair of hands to maintain or evolve a design. We work to rapidly prototype and validate ideas together throughout the entire project lifecycle.

A photo collage with a light grey background and decorative teal and purple shapes, featuring three black-and-white images: Top center: A woman with curly hair and glasses speaking into a microphone, likely giving a presentation. Bottom left: A smiling man with a beard and a woman in conversation. Bottom right: A woman with glasses writing on a whiteboard covered in sticky notes.

Minimising friction, maximising conversion

Drawing on experience with Fortune 500s, global charities and NGOs, we work towards frictionless UX wherever possible, with a strong focus on conversion optimisation.

HCD, Lean and Agile. Together.

Human Centred Design process works hand in hand with Lean thinking and Agile working on each project we undertake. This enables a cycle of continuous learning and improvement, and to lessen risk as much as possible for our clients.

A visual equation on a dark teal background showing the core SystemSeed concepts that combine for product thinking. A circle for "Design Thinking" (Explore the problem) is added to a circle for "Lean" (Build the right thing), which is added to a circle for "Agile" (Build it the right way).

End-to-end senior level design expertise

Our UX team is strong and senior level. Unlike other development agencies, we don’t outsource any part of our user experience design work. From initial stakeholder and user interviews or data analysis, through wire-framing and prototyping, high-fidelity interface designs, to illustration.

Discovery that isn’t forgotten after phase one

Through UX workshops, research and ongoing testing, we ensure that we are ensuring that we’re dealing with the correct problem and providing the most value, at the lowest level of risk for our clients.

A diagram illustrating the Double Diamond design process, which is split into two diamonds. First Diamond: "Why? Understand the Problem" Starts with an input box labeled "Challenge." The first half is a diverging phase called "Discover." The second half is a converging phase called "Define." The output is a "Problem Statement." Activities listed below are "Research • Analyze • Synthesize." Second Diamond: "How? Find the Right Solution" Starts with the "Problem Statement." The first half is a diverging phase called "Develop." The second half is a converging phase called "Deliver." Circular arrows inside this diamond indicate an iterative process. The final output is a box labeled "Outcomes," with an icon of a mountain with a flag. Activities listed below are "Build • Measure • Learn."

Drawing on a wide range of effective tools

Throughout our journey with a client, we draw on a selection of the best tools and methods that fit the context and provide the best product. These include:

  • Discover: Problem interviews, UX workshops, competitive analysis and contextual inquiry.
  • Synthesize: Personas, Journeys, Task analysis and user flows
  • Define: Problems and pain points, user goals, business goals and our hypothesis.
  • Create: Ideation, prototyping, user testing leading to hi-fidelity designs,
  • Learn: KPI’s, AB testing, experiments, data analysis.