Human-centered product design

A man and a woman sit at a wooden table with laptops. The image is mostly grayscale, except for a few abstract, colored shapes around the edges. A dark green circle is in the upper left, a purple and white abstract shape is in the upper right, and a neon yellow tear-drop shape is in the lower right. The man on the left has a beard and is looking down at his laptop, typing. The woman on the right has curly hair and is looking towards the man, talking with her hand near her mouth. Both are wearing t-shirts.

Human-centered product design

Design sits at the core of each SystemSeed project. To ensure our solutions solve real-world problems, our design and development teams work as a single, cohesive unit.
Providing value for end users and business stakeholders

Whether you’re a global enterprise or a fast-moving startup, we deliver designs that serve both your users and your bottom line. We work to rapidly prototype and validate ideas together throughout the entire project lifecycle.

Minimising friction, maximising conversion

Drawing on experience with Fortune 500s, governments, global charities and NGOs, we work towards frictionless UX wherever possible, with a strong focus on conversion optimisation.

Black and white photo of a person with curly hair and glasses speaking into a microphone. The person is looking forward, their mouth is open as if mid-sentence, and their left hand is raised in an expressive gesture. The background has a vertically paneled wood texture.

HCD, Lean and Agile. Together.

The Human Centered Design process works hand in hand with Lean thinking and Agile processes on each project we undertake. This enables a cycle of continuous learning and improvement, and lessens risk as much as possible for our clients.

Black and white photo of two people in conversation, smiling. The person in the foreground, wearing a striped shirt and with a full beard, is smiling broadly and looking down. The person in the background is slightly out of focus and is also smiling.

End-to-end senior design expertise

Our UX team is strong and senior level. Unlike other development agencies, we don’t outsource any part of our user experience design work. From initial stakeholder and user interviews and data analysis, through to wire-framing and prototyping and high-fidelity interface designs and illustration.

Black and white photo of a person wearing glasses and a dark jacket, writing on a sticky note attached to a whiteboard. Several other sticky notes are visible on the board, suggesting a brainstorming or workshop session. A thin curved line is drawn over some of the notes.

Discovery that isn’t forgotten after phase one

Through UX workshops, research and ongoing testing, we ensure that we are dealing with the correct problem and providing the most value, at the lowest level of risk for our clients. We keep measuring and enhancing.

The team were able to grasp the complexity of the KTP programme and worked hard to translate these complexities into a streamlined digital user experience. They were great at managing stakeholder expectations and finding compromises that catered to internal expectations, while keeping the user at the centre of the design.
Katie Woodward
Digital Product Manager, Innovate UK Business Connect
A visual equation on a dark teal background showing the core SystemSeed concepts that combine for product thinking. A circle for "Design Thinking" (Explore the problem) is added to a circle for "Lean" (Build the right thing), which is added to a circle for "Agile" (Build it the right way).

Drawing on a wide range of effective tools

Throughout our journey with a client, we draw on a selection of the best tools and methods that fit the context and provide the best product. These include:

Discover

Problem interviews, UX workshops, competitive analysis and contextual inquiry.

Synthesize

Personas, journeys, task analysis and user flows

Define

Problems and pain points, user goals, business goals and hypotheses.

 

Create

Ideation, prototyping, user testing leading to hi-fidelity designs.

Learn

KPI’s, AB testing, experiments, data analysis.

A diagram illustrating the Double Diamond design process, which is split into two diamonds. First Diamond: "Why? Understand the Problem" Starts with an input box labeled "Challenge." The first half is a diverging phase called "Discover." The second half is a converging phase called "Define." The output is a "Problem Statement." Activities listed below are "Research • Analyze • Synthesize." Second Diamond: "How? Find the Right Solution" Starts with the "Problem Statement." The first half is a diverging phase called "Develop." The second half is a converging phase called "Deliver." Circular arrows inside this diamond indicate an iterative process. The final output is a box labeled "Outcomes," with an icon of a mountain with a flag. Activities listed below are "Build • Measure • Learn."