Guide to charity gifts sites

Increase donations with alternative gifts
  • Real-life examples
  • 30+ pages
  • Free download
What's in the guide?

Alternative gifts, sometimes called ‘good gifts’, are gifts that provide something to the clients of a charity such as a pair of socks for a homeless person, or a chicken for a village farmer.

In this guide, you’ll learn why you should be offering alternative gifts through your not-for-profit organisation, and how to do it.


  • Why alternative gifts work
  • Aspects to consider before starting
  • Winning elements for successful gifts sites
  • Examples of good practice in action
  • Gift suggestions for different types of not-for-profit
  • Alternative gifts case study
Alternative gifts site delivers 15% conversions at Christmas

Our 10-year relationship with Concern Worldwide has included designing, developing and maintaining their alternative gifts site. The site offers multiple gift options and has the functionality to automatically send an email gift card to a gift reciplient on a set future date.

Concern's gifts site has had increasing conversions year-on-year, with particular high points around Christmas and New Year, and has even shown growth during the COVID-19 pandemic at a time of global recession. 

SystemSeed's delivery of, our online ethical gifts website, has meant huge improvements to the user experience, security, backend architecture and content editing of the website.

Niamh O’Bryne
Digital Projects Manager, Concern Worldwide
Child eating lunch at a Concern-supported school
gift guide cover
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36 pages of guidance and examples. 

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Speak with one of our expert team members about your organisation and find out how a gift site might work for you.