Impactful digital strategy
Whether you need an organisational digital strategy, assistance with systems architecture, or a new product strategy, we can help. Unlike most other agencies we have digital strategy experts in house, working closely with our highly talented designers, developers, and other specialists.
Don’t leave digital strategy planning to your devs or web admins. Bring in the right expert resources to define and deliver the digital master plan that your organisation needs.
- Organisational digital strategy
- Product strategy
- Landscape analysis
- KPIs & data review
- Hypothesis Driven Design (HDD)
- Human Centred Design (HCD)
- User Experience (UX)
- User interviews & testing
- Systems architecture
In-house strategy specialists are normally only found at the largest digital consultancies, but we’re the exception to that rule. Our digital and product strategy consultants have worked with publicly listed companies and global NGOs. They’re a key part of our full-service offering.
Digital strategy for a business, project or product is a broad field. Begin your digital strategy with a fast and effective inception programme or a targeted audit of your current approach. Our specialists can carry out and deliver results in as little as two weeks.
Our holistic strategy approach brings together your organisation’s digital and analogue activities from service design to systems architecture. We help you to plan and design your next steps for the maximum returns, and if you want us to we can help build it as well.
We don’t just consult on strategy, we also design and build. Our strategists, designers and developers are all part of the same team, which saves time and money when you want to implement any part of your digital strategy.
Usually taking two weeks, inceptions are a combination of exploration, planning and product ideation. We bring your team and stakeholders together to deliver fast results that set you up for success.
For organisations whose digital tool sets have been incrementally expanded over time, a systems architecture review and new strategy will save time and money, and improve system security.
For both single products and product suites, a coherent strategy is needed to help them become successful. We do this in partnership with you and beginning with real user needs.
Today’s market is not ‘digital first’, it is ‘digitally integrated’. Both customers and employees expect a seamless connection between their online and offline actions, and businesses need to keep up.
We bring together UX investigation, prototyping and data analysis to reduce risk by making better decisions.This is because hypotheses are stronger when they’ve been tested.
Good strategy involves defining and tracking real results. We use KPIs and live data to track the outcomes of strategic decisions, shortening the decision-making cycle to hone in on success.
We’ve been working with Concern Worldwide for over 10 years and working on digital strategy is an ongoing process for them. As part of that we recently helped them to review their online donations funnel and went to their HQ in Dublin to run an inception workshop over three days. Bringing together user data and Concern’s internal stakeholders, we identified their strategic digital priorities and focused on how to achieve them.
By honing in on the priority issue and digging into the motivations and behaviours of their users as well as the needs of the different parts of the organisation, we achieved startling results. The output of this short inception programme was a change to how the donations process functioned on their site which resulted in a significant increase of their online transactions by 30%, with an associated 12% increase in revenue and a 60% increase in the funnel.
Taking a strategic approach always pays dividends over jumping into a project blindly, but it doesn’t need to take months. Tools like inception programmes and audits can be completed in a couple of weeks but generate benefits that will last for years. The time and investment involved is rarely wasted.