All marketing is entwined with technology these days, and we all need tech tools to help us do our jobs. These tools can run from spreadsheets and free apps, to multi-million dollar custom-built platforms - so how do you know which tools to choose and how do you get them to work together?
What happens if you make a bad choice and have invested a lot of money that you can't get back?
When do you use an off-the-shelf solution and when do you need to have something built for you?
Who are the best people to advise you on tool choices?
What sort of tools should be avoided wherever possible?
How often should you change your tools or should you even change them at all?
In this session, Tamsin will answer these questions and more. She'll be giving us a step-by-step process to follow and share some key tips and tricks to help anyone who is considering building, changing, or growing their tech stacks. You will get actionable advice to help you get maximum benefit for your MarTech budget and also leave with a clearer understanding of how to get your boss to agree to test out that fun new tool you're dying to get your hands on.
