Managing cultural diversity

Alexis FerreSeptember 13th, 2019
Published in Webinars
Managing cultural diversity

Alex, our demand manager, gave a us a short introduction about the role of diversity in business

He mostly focused on the importance of cross cultural Marketing and how to avoid basic mistakes. He mentioned 3 main ways of avoiding mistakes with cross cultural marketing when entering a new market, including the use of cross cultural management within organisations.

Slides available here: