Managing cultural diversity
Alex, our demand manager, gave a us a short introduction about the role of diversity in business
He mostly focused on the importance of cross cultural Marketing and how to avoid basic mistakes. He mentioned 3 main ways of avoiding mistakes with cross cultural marketing when entering a new market, including the use of cross cultural management within organisations.
Slides available here: https://docs.google.com/presentation/d/1tajSC73JhclmnsrQI4J-ks13YSipmW4ezJUnKB_86Qs/edit?usp=sharing